Nouv, established in 2019 by founders Jeffrey Ye and Mark Yan during their formative years at Rhode Island School of Design, represents a convergence of profound design expertise and real-world industry experience. Jeffrey Ye brings a wealth of knowledge from his engagements with renowned luxury brand Hermes and the skincare innovator Fresh Skincare, while Mark Yan has contributed his insights from tenures at prominent companies such as NIO and Philips. With its expansive reach and presence extending to mainland China, Nouv strives to be a global design & strategy presence.

As implied by its name, “new” is in the DNA. The studio is devoted to the pursuit of transformative design. Nouv's mission revolves around the radical reinvention of products through progressive, innovative, and forward-thinking design concepts, positioning itself at the vanguard of industrial design excellence.

Let’s Work Together

As a diverse collective of creative minds, we are perpetually on the lookout for compelling prospects to engage in fresh and exhilarating projects spanning across the globe. If you are interested in initiating a business inquiry or delving deeper into our creative endeavors, we encourage you to connect with us. Our dedicated team is poised to respond promptly, with an eagerness to embark on a conversation that will lead us toward a profound exploration of the possibilities before us. New is ahead……